Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner or service provider (in this case, Hearing Power) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third-party cookies can recognize your computer both when it visits the website or service in question and also when it visits certain other websites or services.
The specific types of first and third-party cookies served through our site and the purposes they perform are described in further detail below:
These cookies are strictly necessary to provide you with services available through our Hearing Power Sites and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the Hearing Power Sites, you cannot refuse them without impacting how our Hearing Power Sites function. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in this Cookie Statement.
Specifically we use
These cookies are used to enhance the performance and functionality of our Hearing Power Site. They help us to know which pages are the most and least popular and to see how visitors move around the Hearing Power Site. All information these cookies collect is aggregated. Although important to us, these cookies are non-essential to the use of the Hearing Power Site. However, without these cookies, certain functionality may become unavailable.
These cookies collect information that is used either in aggregate form to help us understand how our Hearing Power Sites are being used or how effective our marketing campaigns are, or to help us customize our Hearing Power Sites and application for you in order to enhance your experience. These cookies may be set by us or by third-party providers whose services we have added to our pages.
Specifically we use
These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. For further information, see the section of the Cookie Statement entitled "Targeted online advertising".
Specifically we use
We and our third-party partners may use other, similar technologies from time to time, like web beacons, SDKs, pixels (or “clear gifs”) and other tracking technologies. Pixels are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Hearing Power Sites or, in the case of web beacons, opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of Visitors from one page within our Hearing Power Sites to another, to deliver or communicate with cookies, to understand whether you have come to our Hearing Power Sites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair the functionality of these technologies.
Facebook: We also use the pixel function of Facebook Custom Audiences to identify users who have landed on certain pages for the purposes of target group-orientated remarketing and advertising. The Facebook pixel stores a cookie, which means that information about your visit to our Hearing Power Site will be shared with Facebook. Also, as part of the "advanced matching" undertaken by Facebook, other personal information (such as telephone number, email address, Facebook ID) may be shared with Facebook in a protected (hashed) form. These cookies and the information collected are used to create target groups to help Facebook deliver advertising on our behalf to users who have previously visited our Hearing Power Site when they are on Facebook or a digital platform powered by Facebook Advertising, and to track advertising success. You can modify your Facebook Ad settings to restrict these advertisements. Navigate to Settings/Adverts in your Facebook account to adjust your preferences. Learn more about the different types of Facebook cookies here: https://www.facebook.com/policies/cookies/
You have the right to decide whether to accept or reject cookies.
Website Cookie Preference Tool: You can exercise preferences about what cookies are served on our Hearing Power Sites by visiting our cookie settings preference center, available here: Privacy Settings. You can also exercise your Hearing Power Site cookie preferences by visiting the TRUSTe preference center by clicking this link: http://preferences-mgr.truste.com/.
Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third-party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new end user to our system.
Do Not Track: Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Hearing Power Sites, Connected Sites, Landing Pages, and Websites do not currently process or respond to “DNT” signals. Hearing Power takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.
The date at the bottom of this Cookie Statement indicates when it was last updated.